CAPTURING THE ESSENCE OF SIR ED

AUCKLAND, NEW ZEALAND - AUGUST 28: Sir Edmund Hillary's grandchildren George Hillary, Lily Hillary and Alexander Hillary walk the runway during the Edmund Hillary show during New Zealand Fashion Week 2018 at Viaduct Events Centre on August 28, 2018 in Auckland, New Zealand. (Photo by Stefan Gosatti/Getty Images) *** Local Caption *** George Hillary; Lily Hillary; Alexander Hillary

Sir Edmund Hillary’s family has taken to the catwalk, revealing a range of premium heritage men’s clothing that bears his name.

The faces of the new Edmund Hillary range, grandsons George and Alexander Hillary, make their catwalk modelling debut with the clothing at the brand’s global launch at New Zealand Fashion Week, with Sir Edmund’s granddaughter Lily Hillary also making a special appearance.

After so many years in development, Edmund Hillary Brands Ltd CEO Mike Hall-Taylor, who co-founded the brand alongside Peter Hillary, Sir Edmund’s son, said it was very exciting to see the range revealed.

“The debut collection aims to capture the essence of Sir Edmund Hillary, with our focus on limited edition, premium quality fashion garments inspired by the 1953 expedition of Mt Everest. These are investment pieces, created for the adventurous at heart, and will appeal to those who value quality, heritage and the socially responsible nature of the brand,” said Hall-Taylor.

At the show, thirty looks were displayed, including replicas of jackets and knitwear worn by Sir Edmund Hillary and Tenzing Norgay in 1953 that feature new fabric and design elements that make them ideal for urban-wear, while also functioning outdoors.

The jackets – although not technically climbing wear, have been worn by Peter, George and Alexander Hillary on three recent climbing expeditions, as part of their quest to summit the seven highest peaks on each continent.

Each produced in small quantities, the garments are available online.

Similar to the 1953 expedition, the collection presents a collaboration between New Zealand, Great Britain and Nepal made from the highest quality fabrics sourced ethically from around the world, and mainly manufactured in Europe, the UK and New Zealand.

Taking a season-less approach, the range will be available year-round through Edmundhillary.com with the aim that no piece will be out of fashion at the end of any season.

Peter Hillary believes the new brand will ensure the legacy of his father lives on.

“In line with his charitable work, a percentage of the sale of every Edmund Hillary garment goes to support causes that were close to Ed’s heart – helping the people of Nepal, and outdoor activities for your people in the UK, New Zealand and Nepal,” said Hillary.