BREAKTHROUGH BEAUTY INNOVATION
For the first time, L’Oréal has combined three refined clays into a hair care range, titled Extraordinary Clay By Elvive, to break the vicious…
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LIMITED EDITION RASPBERRY LAUNCH
Kester Black, a Melbourne-based beauty brand, has launched their latest limited edition nail polish. The fuchsia hued polish is called Raspberry and complements the February…
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Sothys Launch Limited Edition ‘Un automne à Paris’ AW17 Collection
Harry Potter and the Philosopher’s Eyeshadow
American brand Storybook Cosmetics is targeting fangirls, with their fairytale and fantasy fiction inspired beauty products. The brand was founded by sisters Erin, Mandy…
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A GUIDE TO MULTI-MASKING
Multi-masking is a new beauty trend of applying multiple facial masks at the same time with the aim to deliver the desired results simultaneously. Everyone…
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Guerlain Recruits Angelina Jolie
Angelina Jolie has been chosen as the face of their new perfume, Mon Guerlain. Guerlain’s master perfumer, Thierry Wasser, was inspired by Jolie to…
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Introducing…the Kylighter
Kylie Jenner, makeup entrepreneur extraordinaire, is adding a new product to her already popular cosmetics line. Her new highlighters, or ‘Kylighters’, were announced by…
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Kérastase Goes Natural
Hair-care market leaders, Kérastase, are entering the natural hair product game, with the launch of their new Aura Botanica range. The range is 98…
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MACARON-SHAPED LED LAMP DEBUTS IN DIY GEL MANICURE KIT
The new eye-catching LED lamp by Le Mini Macaron is shaped like the edible French macaron. Simply plug it into any USB port, apply…
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Bobbi Brown leaving Bobbi Brown
Bobbi Brown is leaving her own eponymous brand. Bobbi Brown (the brand) is owned by Estée Lauder, and will continue to be lead by…
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Revlon Acquires Elizabeth Arden
Revlon Inc. is going to purchase Elizabeth Arden for $419 million. Elizabeth Arden is valued on the market at $870 million including debt, and…
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Louboutin Launches Eye Products
Christian Louboutin is adding a new category to their makeup range, which will launch next month. Their new four-product category contains eyeliners and mascara,…
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