MAD ABOUT HUE
SEEING RED The colour of fire, passion, love, courage, energy! Red is the most powerful colour in the world. As an emotionally intense colour,…
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TO COPY OR NOT TO COPY
Consumers are mostly on autopilot while shopping and this is where copycat packaging comes it. To this day, copycat packaging is still tricking shoppers…
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WHY PACKAGING IS JUST AS IMPORTANT AS YOUR DESIGN
Think that consumers are just influenced by the product? Think again. Packaging has always played a crucial role in consumer decisions and it is…
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Easy Peasy Lemon Squeezy
Whoever said orange is the new pink is seriously disturbed,” claimed Reese Witherspoon in Legally Blonde circa 2001. For approximately sixteen years, this remained…
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New year, new job, new you – right?
RECRUITMENT Call in the troops! It’s time to get graduates on board. What better way to grow the industry than by bringing on some…
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I can’t ‘ear you!
Lobes are now a prime accessory location, and ear-candy is the hottest jewellery trend on the market. Arguably, statement earrings are not a trend…
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MR RETAILER JUST ACCEPT IT, AMEX IS OK
It all started when I was shopping. Now I’m an impulse buyer and definitely a strong believer of retail therapy. I had made my…
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ALL ABOUT ALGORITHMS
The word ‘algorithm’ gets thrown around a lot these days, with supposedly an algorithm for everything – a seamless way to improve your digital…
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10 Ways to Master Last Minute Christmas Marketing
By Kaylie Smith, Head of SMB for Facebook, Australia and New Zealand Target those last-minute shoppers. Haven’t started your Christmas promotions yet? Well, you…
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Vicki Taylor
“Being third generation of our family in the New Zealand Fashion industry, I spent my younger years trying desperately to do anything but fashion….
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Boring Is Better
Allocating an eCommerce budget is an increasingly complex decision. So who do businesses listen to and how do they prioritise? ‘Boring’ fundamentals are the…
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Focus On Experience – Increase Sales
Solutionists’ clients grow their online revenue at two times the industry norm. What’s the secret? Continued focus on the customer experience with the goal…
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