ALL TIED UP
The art of tying a tie is one of those timeless skills that everybody should know. But forget about your high school tie which…
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TO COPY OR NOT TO COPY
Consumers are mostly on autopilot while shopping and this is where copycat packaging comes it. To this day, copycat packaging is still tricking shoppers…
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WHY PACKAGING IS JUST AS IMPORTANT AS YOUR DESIGN
Think that consumers are just influenced by the product? Think again. Packaging has always played a crucial role in consumer decisions and it is…
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ALL ABOUT ALGORITHMS
The word ‘algorithm’ gets thrown around a lot these days, with supposedly an algorithm for everything – a seamless way to improve your digital…
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10 Ways to Master Last Minute Christmas Marketing
By Kaylie Smith, Head of SMB for Facebook, Australia and New Zealand Target those last-minute shoppers. Haven’t started your Christmas promotions yet? Well, you…
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Boring Is Better
Allocating an eCommerce budget is an increasingly complex decision. So who do businesses listen to and how do they prioritise? ‘Boring’ fundamentals are the…
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Focus On Experience – Increase Sales
Solutionists’ clients grow their online revenue at two times the industry norm. What’s the secret? Continued focus on the customer experience with the goal…
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Barking Up The Right Tree
Barkers are no new kid on the block. The iconic Kiwi bloke brand has been around since 1972, but they are by no means…
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Caught In The Web
E-commerce and website design are areas of increasing importance in building a successful business in any industry. However, in the fashion and retail arenas,…
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#NOFILTER
Likes, comments, links in bios – social media has well and truly taken over, and if you don’t exist on social media, to many…
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The Internet Is Killing Kiwi Retail But You Can Stop It
High street and online retail has taken a huge hit in the New Zealand market, and fashion retail most of all. Living in our…
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MEET THE BUYERS: Garmentory at NZFW
This will be the first New Zealand Fashion Week for Adele Tetangco at Garmentory. Normally, Garmentory only attends New York Fashion Weeks. “We thought…
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