Founder of online boutique Charlotte Lane, Becks Robinson believes her customers are just like her; everyday women wanting classic, comfortable and fashion forward garments and accessories. Superb quality denim, stripes, black, white and block colours are Charlotte Lane’s style. Robinson wears Charlotte Lane garments head to toe while engaging with customers on her website and social media channels.
“Customers are the most important part of my website. Without them Charlotte Lane wouldn’t be a success!” said Robinson.
Charlotte Lane is a balanced website which Robinson is careful not to overload with product. ‘Charlotte’ is her daughter’s first name and teamed with the timeless last name ‘Lane’, the brand name alludes to the lanes linking together Robinson’s current hometown, Queenstown. The clothing, jewellery and eyewear stocked are designed in Australia while beauty brand Tailor Skin Care is made in Lyall Bay, Wellington.
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