Local menswear brand Asuwere has created a new initiative called Give to Get which aims to help close the clothing loop. Members of the clothing subscription brand receive high-quality wardrobe essentials on a monthly basis. As Asuwere members receive their new products, replacing some items that are perfectly fit for use by another. Teaming up with charity Fix Up Look Sharp, Asuwere aims to collect its members old clothes and give them to people in need. The project's first donator was Dan Carter, and, already, Asuwere has been inundated with its customers' requests to give their clothing to the cause.
"Give to Get is a project that is extremely important to us," explained Asuwere co-founder Sam Hickey. "With a personal goal of mine to help all guys look good, we are now able to make this happen beyond just our members."