Community owned fashion empire

Ethical fashion brand Little Yellow Bird have dedicated themselves to servicing the community around them. The brand is based in Wellington and is offering Kiwi’s with an interest in sustainable fashion the chance to join their brigade.

Little Yellow Bird is set to become the country’s first community-owned sustainable fashion brand and has been working on making their goals a reality with its lucrative crowdfunding campaign. Kiwi’s can invest in the company by putting in upwards of $500, becoming a part of what is hoped to be a revolutionary label. The effort to involve New Zealanders in the brand, according to the company, is to ensure they properly represent the voices of their consumers. “We are expanding, and we want to scale our voice and impact,” explained founder Samantha Jones.

The brand has raised over $151,500 through their campaign but hopes to increase this number to $750,000.