By Alexander Slichnyi, 99Firms
Instagram Stories is a fairly new marketing feature. It was introduced in 2016, but already enjoys more than 400 million users every day.
This alone affords business owners a wide range of opportunities to market brands and products. However, even more impressive is the fact that one-third of the most viewed Instagram Stories are actually created by businesses. This shows that a good number of businesses are already on board. They are using this feature for creating different promotional content, such as giving the customers a sneak peek into new products, running polls and contests.
The infographic you’ll see below contains more details about how businesses could use Instagram Stories in their marketing campaigns. You’ll also get to know what reasons impact their decision to use this feature.
One thing that you should bear in mind, however, is that some industries seem to be more attractive to users than others, which is why you need to create your marketing campaign carefully. For example, users seem to be more interested in stuff like fitness and fashion than food. This is not to say that the latter does not get many views, though.
Infographic will also reveal to you some interesting facts and marketing hacks you probably thought don’t matter.
For instance, you’re probably aware that most people hold their smartphones vertically. So, it would be in your best interest to adjust your Instagram Stories content for vertical viewing. If you don’t do this properly, viewers might just switch to another Story.
There are unlimited ways through which you can integrate Stories into your marketing strategy. To find out more on how different brands are using Instagram Stories to their benefit, check out this infographic.