The popular Mexican beer, Corona, and the environmentally active network, Parley for the Oceans have come together to create a fundraising initiative aiming to reduce the amount of plastic reaching the oceans and save our paradise islands from severe pollution.
The creative platform, Clean Waves, whose aim is to boost the use of eco-innovative materials in fashion and industrial design, will be soon launching a first product composed of new forms of upcycled marine debris. In fact, they have come up with a collection of three different sunglasses produced with a new technology, which transforms low-quality types of plastic waste into high-performance materials, providing a unique look.
“Plastic is everywhere, a design failure which harms sea life and human health. While we can’t phase it out overnight, we can stop making more. Clean Waves is the urgently needed fundraising platform where creators support our movement by designing products from Ocean Plastic®, a premium material made from upcycled marine plastic debris,” said Cyrill Gutsch, founder of Parley for the Oceans.
Keeping in mind that if nothing changes, the ocean will contain more plastic than fish by 2050, the collaboration has committed to protect 100 islands by 2020 and every 100 pairs sold is a new island added to the list.
The first collection is composed of three different pairs, each one of them coming in specific tones, and funding the protection of a particular island (one in Maldives, Bali and Palau). The prices range from $300-320 USD, and 100% of the proceeds go towards helping the cause.
Get yourself a pair and join the waitlist on CleanWaves.com