In 2013, Sun Capital acquired five leading packaging companies who were regional leaders around the globe and created Coveris. Since then, a further seven packaging companies, including Elldex Packaging in Australasia, have joined making Coveris the fifth largest plastics packaging company in the world. Coveris Australasia pride themselves as being the flexible packaging partner of choice that customers trust to protect their brands and enhance their products.
“Coveris has expanded its profile to the market from being a standard consumables packaging supplier to being a real partner for value-driven businesses, where customers’ product and business needs are at the forefront,” said Managing Director, Ron Hooper. “Great packaging will always be required.” Hooper added that their audience is now more informed and has higher expectations around unique innovation and sustainability to drive business growth.
More and more retailers are looking to Coveris to help drive their brand through packaging innovation. Coveris’ point of difference is their key market strategy and how they look to align their customers’ needs and their business requirements to make them successful. “We are market orientated, and partnership focused, rewarding our customers as they grow with us.” Coveris offer online integration, a global trading platform, product made in New Zealand in their purpose built state-of-the-art facility, sustainable best practice consulting, trans-Tasman distribution network and access to an in-house technical team and graphic designer. All these additional attributes enable Coveris to be quick-to-market and offer a unique supply solution.
Fundamental product knowledge and how to best represent the customer’s business needs is Coveris’ speciality.
