CRISPS A LA MODE

Iconic Kiwi designer Dame Trelise Cooper has teamed up with Proper Crisps to create limited edition packaging for their new Himalayan Salt Crisps.

The snazzy new packaging reflects Dame Cooper’s signature feminine style and brings some much-needed glamour to the FMCG industry. The bags have been designed in blush pink and Tiffany blue and are adorned with bold red hearts and gold foil detailing, just in time for Valentine’s Day. These crisps are perfect to share with those you love while also loving the environment by being a part of Proper’s new range of home compostable packaging.

“Trelise’s collection is proof that doing the right thing by the planet can be beautiful,” commented Proper Crisps co-owner Mina Smith. Cooper herself is a big fan of the salty snack. “There is something deliciously decadent about delving into a bag of golden Proper Crisps”

Inside the striking, limited-edition packaging you’ll find locally grown potatoes sliced to perfection and hand cooked in High Oleic Sunflower Oil, lightly seasoned with high-quality Pink Himalayan Salt. Once devoured the bags can be placed directly into your garden compost bin where it will naturally decompose in 6-12 months. As always, Proper Crisps are gluten-free, vegan-friendly and contain no MSG or palm oil.

The release of the limited-edition packaging coincides with Cooper’s soon to be launched AW/20 collection. “This was such a wonderful opportunity to create something beautiful with crisp innovators Ned and Mina which could be shared with those you love.”

The limited-edition Trelise Cooper collection is currently available at all major supermarkets and snack retailers.