E-commerce has become a force to be reckoned with when it comes to consumer shopping trends, and new data suggests that its hold on a variety of industries will only increase in the coming years.
New research released by Australian Posts states that one-in-two purchases are expected to be made digitally by the year 2030, speaking to both the immense success of these platforms in capturing their consumers, as well as the pressure on traditional retail holdings to keep up.
The research stems from a study of almost 1000 small and medium Australia enterprises. This included retailers, manufacturers, financial services and a selection of other industries. The data showed that 49 percent of industry respondents foresee online sales equally those from bricks and mortar establishments by 2030.
The general manager of segment development and marketing at Australia Post, Rebecca Burrows, released a statement regarding the changing consumer behaviours the industry has witnessed.
“People want an in-store experience but in the comfort of their own living room – they want to see, touch and try,” explained Burrows. “It is those in-tune with customers and willing to embrace the latest online technology trends that will have the winning strategy.”