An opportunity has opened up today to invest in an iconic brand, and the $100 billion dollar luxury clothing market, as Edmund Hillary Brands launches its capital raising initiative.
A limited number of share parcels - and associated benefits - are available in the premium lifestyle clothing range through equity fundraising platform Crowdcube.
Edmund Hillary Brands CEO and co-founder Mike Hall-Taylor says the company aims to raise up to £1.5 million or $2.9m NZD, to support international expansion as well as launch a much-anticipated women’s range.
“We’ve received an overwhelming response to our first collection since launch last year and we want to maintain the momentum and capitalise on immediate opportunities in the UK, US, China and Australia as well as meet the demand from consumers for a women’s range.”
“While there are a number of investors who are likely to invest at a higher level, we have deliberately kept the minimum investment at £12 or $23 NZD, to be more accessible to New Zealanders who are interested.”
Mr Hall-Taylor says the company’s first-year successes include a global launch at New Zealand Fashion Week, securing retailers in high-end tourism hot spots such as Queenstown and Auckland International Airport, opening its first flagship store at Queenstown airport as well as strong direct online sales from international buyers.
“Apart from being an exciting financial investment, it also represents the opportunity to be part of continuing my father’s legacy with a portion of every sale going to the causes close to Ed’s heart – supporting Himalayan communities and outdoor education in our key markets.”
Anyone interested in investing in Edmund Hillary Brands or finding out more should visit www.CrowdCube.com/edmundhillary before 24th July when the opportunity will close. The minimum investment is just $23 (£12).
Every garment is inspired by the classic styles worn by Sir Edmund Hillary and the expedition team, but with a modern, high-end edge. Designers poured over more than 2000 images of the 1953 expedition when developing the (current) launch range.