After the poor reception of the group’s loyalty card revamp a few years ago, Farmers are preparing to debut a new scheme which aims to re-engage customers with their company.
The new endeavour is a partnership with finance product company FlexiGroup. Together the pair has developed a Farmers Mastercard, which allows customers to use their rewards card for payments while earning points. This new product will be fully integrated with the department store’s Farmers Club rewards program and will be available nationwide and across all departments.
Those using the new Farmers Mastercard can now earn one point for every $10 spent, allowing them to accumulate rewards at a faster pace. The programme will also be inclusive of Apple Pay services, following the group’s implementation of a ‘buy not pay later’ service with Oxipay. These new inclusions see Farmers completely revamping their customer payment options and positioning them as leaders in consumer finance solutions.
Chief Executive of New Zealand FlexiGroup, Chris Lamers, released a statement praising their partnership with the department store. “Having worked with Farmers to deliver the original Farmers Finance Card, we are thrilled to continue our partnership with them to deliver an innovative product that combines the full breadth of features we know the consumer of today is looking for: everyday loyalty points they can use, interest free terms, digital wallet capability, long term finance and global acceptance.”