After launching the initiative in 2013, Merchant 1948 (formerly Overland) has just surpassed the $600,000 mark in charity donations.
For the last three years the company has been giving $5 for every pair of Deuce Generation sneakers sold to its Young Hearts Project, which donates the money to both Great Potentials and Youthline charities.
“I don’t know where time goes. When we launched the Young Hearts Project, every dollar raised seemed momentous. SO I can’t believe we’ve now reached $600,000 thanks to the loyal customers,” said Shane Anselmi, managing director, Overland Footwear.