Innovators in heat styling, ghd, have announced the launch of their first ever range of curling tools – ghd curve.
The four product range featuring two wands and two tongs, has been created in response to research conducted by the company which revealed women want a premium styling tool that allows them to easily and quickly create curls that last.
Developed by the ghd’s team of scientists at the Cambridge based Research and Development facility, ghd curve tackles the issue of curl-drop by utilizing patented tri-zone technology. Six quick-thinking sensors in the barrel heat the tools to the optimum styling temperature of 185 degrees Celsius and maintain this heat, constantly and evenly, delivering long-lasting, healthier-looking curls. ghd managing director for Australia and New Zealand, Lino Sinni describes ghd curve as the next step in the ghd styling revolution.
“ghd is dedicated to product innovation, designed to enhance our consumers’ hair styling experience at home, so we’re delighted to introduce the new ghd curve curling range.”
ghd curve will join the current line-up of ghd stylers, which includes five hair stylers, two hairdryers, a range of styling brushes and a wet-line.