Brooklyn-based sneaker brand Greats has teamed up with Nordstrom to sell five of its core styles at three Nordstrom stores in Canada. Launched in 2013, the brand started selling online only, but it’s now also available at its Brooklyn store thanks to a partnership with Steven Alan. According to Greats co-founder Ryan Babenzien, the new partnership with Nordstrom doesn’t mark a change in strategy or plan. “When we wholesale with someone we look for the best in class,“ he said, adding that another standalone store is also in the pipeline. “We think this is the right mix to continue to grow the brand and acquire customers.”
GREATS LANDS IN CANADA
