"Marc Jacobs’ shows are always a surprise and not what you expect. This season is unnatural and all about a character. The look is a total top-to-bottom, fun, crazy, Marc Jacobs girl”.
“I created finger waves, an old-fashioned technique that was popular in the 20s, but I modernised the look by leaving alone the ends of the hair. In the end you have two textures: a very sculptural, set look, and then the natural hair. It feels very gothic, strange and almost boyish. We’re so used to seeing things so precise and this look is quite arresting in a way. I used Redken Short Sculpt Short Sculpt 19, which we finger-waved into the hair, and then set with Redken Forceful 23 Super Strength Hairspray. It is a very set look but something that could be translated to what you might see on the street. For example, if a girl wanted to do one simple finger wave and then leave the rest of her hair natural”.
– Guido, Redken Global Creative Director