H&M has announced their next exclusive designer collaboration will be with ERDEM. The London based must-have designer is loved by celebrities and fashion insiders alike. Ann-Sofie Johansson, H&M's creative advisor, explained how Erdem has created an enchanting world full of beauty, delicacy and rich details. "From the moment we started talking with Erdem about the collaboration, I was captured by his vision," Johansson said. "These are special pieces you will want to wear forever."
H&M is also pleased to reveal that the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling.
Erdem has designed an H&M collection for women and, a first for the brand, men. Erdem believes in the power of beauty and explores historical references and personal narratives in each piece. "I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It's also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time," said Erdem.
ERDEM x H&M will be available in the Auckland H&M on November 2.