Once again, New Zealand’s inevitable streetwear label, Huffer, will be celebrating their birthday at the annual New Zealand Fashion Week, with a signature off-site show.
The brand will unveil their Autumn/Winter 2019 collection at Auckland’s iconic Powerstation and introduce their new partnership with the Mental Health Foundation.
“We saw New Zealand Fashion Week, and a big life event like our 21st birthday, as a great opportunity to unite everyone in support of a cause that is close to our hearts,” says Huffer Founder, Steve Dunstan. “As a brand, Huffer identify with the Mental Health Foundation’s key objectives and to summarise them, we came up with the phrase ‘People Presence’ which is the idea of being present to support one another and ourselves throughout life; something our Huffer community is in the perfect position to do. By partnering with the Foundation, we hope to help improve the well-being of the many who are suffering silently.”
The brand has created a limited-edition beanie and tote bags that will be showcased at the event and available for purchase, with all proceeds going to the Foundation.
“We are very excited to be aligned with Huffer,” MHF chief executive Shaun Robinson says. “Together we hope our beanie will not only keep your head warm but also keep your soul strong. We want to encourage people to talk about the tough stuff, but those conversations aren’t easy.”
Huffer’s Powerstation show will delight its guests with an eventful night. Part of the evening’s lineup includes music, some of New Zealand’s rising model talent and of course, fashion, with over 40 looks walking down the catwalk.
Huffer’s A/W 19 collection will be available from February in Huffer stores and stockists.