Tendertalk is a new innovation by MAC to create a line of smart lip conditioners. The new range of lip balms has six hues of pink and will launch on June 6th in MAC stores and added to the mainline. The best part about this collection is that once it has been applied, the smart lip conditioner works with your unique chemistry to create a personalised tint. By doing this, it enhances your natural lip colour and keeps them soft with the new nourishing skincare technology. The new Tendertalk collection strays away from MAC's traditional lipstick structure and introduces a new flat style.