Want to know what it's like to walk on a cloud? Try Van's new ComfyCush which pairs their iconic Era silhouette with comfort-driven technology. Nathanial Iott, senior director of footwear design at Vans, explained that the ComfyCush Era exemplifies how Vans is adapting to the evolving needs of consumers. "With comfort as the goal, the ComfyCush Era employs a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort."
Utilising over 50 years of consumer feedback and experience, Vans has consistently listened and adapted with their customers. "Often the opportunity to design something new, leads to dramatic updates, but the best thing about the ComfyCush Era is that it is truly a classic," explained Matthew Pino, global product merchandising manager. "From five feet away, no one is going to question that it is different from our beloved Classic silhouettes. That is not only important to our loyalists but gives us the chance to showcase our design innovations to newcomers."