Jacque Shaw is a young Wellington based designer who began her eponymous label in early 2012. After graduating from Massey University with a Bachelors in Fashion Design in 2012 Shaw was doing a lot of made-to-measure jobs but was not creatively satisfied and “needed a creative outlet, so I started my own label” she said. Shaw produces modern clean-cut designs for the “casually cool women who likes something modern with no fuss and loves to dress up but not be over dressed”. Shaw’s latest collection ‘cåld storage’ is “inspired by a series of photos set at sunrise in a cold, icy environment that sparked a feeling of unease with me” the designer said. Shaw’s designs are classic and modern with a cool kid edge and are stocked in selected boutiques throughout New Zealand.