Designer Jason Wu is celebrating his ten anniversary by designing a series of limited edition dolls. Wu has already sold all units of three of the five dolls which he dressed in miniature versions of garments from his eponymous line. Each doll has 200 units and carries a $225 USD price tag. Before Wu's big break in high-fashion, he made high end collectable dolls for Integrity Toys' Fashion Royalty brand in 2000. After the first doll was sold on via Net-a-porter, Wu unveiled two more with Bergdorf Goodman. In the past, Wu had created custom dolls for Bergdorf Goodman as well as Colette. These two new dolls have also sold since being released last Friday. "They don't ever really have time on the shelves," added Wu. "It's really fun to see people have such a great reaction to it."
Recreating an exact replica of something life-sized into a miniature version is a unique skill that Wu tapped back into to translate the look. "But the point of this project was that it was actually fun and really authentic to me and where I came from."
It’s a nice, fun and kind of tongue-in-cheek way to celebrate my new 10th anniversary by mixing the two together.
The fifth and final doll will be introduced in January exclusively at Nordstrom. "It’s a nice, fun and kind of tongue-in-cheek way to celebrate my new 10th anniversary by mixing the two together. Selling to retailers that usually don’t sell dolls seemed like an interesting way to encapsulate my career as a whole," said Wu. "At a time when retail is changing, it’s important to offer things that are interesting. Also, around the holidays gift-giving is a big thing."