The Portland-based footwear brand KEEN has donated 3,000 pairs of boots and Marsupial Pouches to the Australia Bushfire Relief. Starting today, Keen is also donating 10 percent of all sales online and its garage sales. Ending on January 21st, the fundraiser will focus on providing volunteer firefighting brigades in New South Wales advanced equipment and gear needed to battle the blazes. Beyond financial and product support, Keen employees are also sewing 'marsupial pouches' to comfort injured and displaced animals for a variety of wildlife rescue organisations in Australia. “When a tragedy like this is so far away, but truly hits home for many of our employees - we’re continually impressed about how we can come together as a company and contribute in meaningful ways,” said Chris Enlow, senior director of Keen Effect. “As a values-led organisation dedicated to conservation, supporting communities impacted by natural disasters has been part of our DNA from the beginning.”
Our hearts go out to the people and wildlife effected by these devastating fires and we hope our actions will inspire others to help.