Young kiwi label Harman Grubiša is the first New Zealand brand to win a category of the prestigious International Woolmark Prize. The Australasian final of the annual competition was judged today in Sydney where Harman Grubisša came out on top leaving Elissa McGowan and Thomas Puttick in the wind. The label presented one look in merino wool and a six-piece capsule concept to industry experts as part of the judging. “We’ve only been designing together for three and a half years, so to even be nominated for a Woolmark prize is a huge honour, let alone for the second year running, and now to win it,” said Jessica Grubiša. “Not only will the prize money help us create a more mature, high quality infrastructure, the award puts us alongside some of the most revered designers in fashion history, which is such a dream for us both.”
Twelve finalists, including Harman Grubiša, from around the globe will receive $75,000 NZD towards creating their next collection and an invitation to participate in the international finals. The eventual winner will receive $215,000NZD as prize money.
"New Zealand fashion is at such an interesting time. We have been thrust into the digital era, where you can be seen and judged very quickly from not only your local peers, but the world’s biggest critics," explained Madeleine Harman. "The growth curve can be very steep, and we have worked extremely hard to put our best foot forward at every opportunity."