PVH Corp is the parent company to both Calvin Klein and Tommy Hilfiger, two of the industry’s most renown and well-respected fashion houses. The company has announced a significant change in leadership, indicating a shift for the labels.
The company has recently named a president, which is a new role for the business. Stefan Larsson, the previous chief executive of Ralph Lauren, has been appointed in the new position and will be reporting to the organisation’s CEO and Chairman Emanuel Chirico.
Larsson worked with Ralph Lauren from 2015 to 2017 and was celebrated for transitioning the brand into a more modern future, which was well received by consumers. He has since become a highly sought-after member of the fashion community, known for proving brands with swift turn arounds.
“It’s important to PVH’s future to be forward-thinking in all aspects of our business. With Stefan’s strategic focus, industry knowledge and global perspective, he is a strong addition to our leadership team,” said Chirico in a statement. “Larsson’s first task will be to gain a strong awareness of where each brand fits in their own lifecycles and then determining when a focus on growth versus profitability is appropriate.”