L’Oreal’s new answer to maintaining blonde hair

Maintaining blonde hair at home can be a real challenge and any hairdresser knows that no matter the shade or length of your hair, keeping your blonde looking sleek and expensive is a true art form.

L’Oreal has introduced a new collection which promises to help maintain any and every blondes style in between colour services. Their Serie Expert Blondifier is s professional in-salon and at-home specialist system which incorporates several different products to ensure the most effective results.

L’Oreal is confident that this new service will see stunning results for their consumers, and it is a range that any blonde should consider investing in. “There’s nothing worse than investing in the perfect blonde in the salon and not being able to maintain it at home,” explained L’Oreal Professionnel Artist Michael Beel. “This bespoke service starts in-salon and then offers clients a personalized, take home blonde ritual.”

The range includes a shampoo, conditioner, masque and other products which utilizes the Acai berry with its powerful antioxidants to leave blondes with silky smooth hair.