M·A·C has announced the 25th anniversary of their VIVA GLAM campaign, which brings together all ages, races and genders to promote equal rights and opportunities.
During the month of May, every cent of the selling price of VIVA GLAM lipsticks will be donated to support the health and rights of all members of society. Over the campaign's 25 years of operations, the brand has raised over USD $500,000,000 across the world.
For the 25th anniversary of the campaign, M·A·C have bought out a special edition lipstick in the same shade and design as the original release in 1994.
The beauty brand has released information sharing the delegation of their proceeds, inspiring customers to make the worthy purchase. The brand has shared that one VIVA GLAM lipstick purchases 254 condoms to prevent the transmission of HIV, or a full day of meals for two homeless LGBTQ+ youth or can provide funding to test 14 pregnant mothers to support the health of women around the world.