Earlier this month, along with the launch of its new website, New Zealand womenswear retailer Max Fashions implemented the ‘click and collect’ option. All items on the Max website are available for customers to click and collect at the store of their choice. If the items are in stock in the selected store, the customer will receive notification in less than three hours. If the items are not available, stores will transfer the items and have them ready in store by the next working day. Customers can try before they buy if they wish, as they are not required to pay until they are in the store.
Marketing manager for Max, Hannah Mortlock believes the click and collect option was a necessary step to give customers the best shopping experience.
“It is also a great way to get our store staff engaged and excited about online. It works well for us because there is a very strong store team culture and operations procedure.” The company’s click and collect option is currently available in all stores excluding outlets.