In celebration of London Collections Men, Jermyn Street was transformed into an open-air runway showcasing 30 brands over four shows.
Notable brands included New & Lingwood, Turnbull & Asser, and John Smedley, drawing the attention of VIP guests including David Gandy, Jim Chapman, Hu Bing, Caroline Issa and Dylan Jones.
“London Collections Men is one of the most influential moments on the global menswear calendar and it's fabulous we can share this with the public on Jermyn Street once again. St James’s is the ideal setting with its combination of heritage brands and contemporary fashion labels,” said Dylan Jones, chief executive, London Collections Men.
The Crown Estate has continued its investment in the area, bringing over 70,000 square foot of retail space, offices and restaurants to St James’s.
"The show goes from strength to strength, as it grows more popular each year with brands and visitors to St James's. It reflects both the unique heritage of St James while offering an insight into the future of menswear in London,” said Anthea Harries, St James’s portfolio manager, The Crown Estate.