Mi Piaci at its core is designed by and for women, and naturally gravitate towards others who do the same. After they discovered Annika Inez’s jewellery line By Boe in New York, it resonated with the team. The new ‘By Boe’ collection is exclusively available at Mi Piaci and was heavily influenced by music. “Music is a big part of my life and artists and music that I'm into often inspire me,” explained Inez. Recently she has been inspired by the British artist Benjamin Clementine and a fictional eclectic girlfriend that she dreamt up for him. Grown up in Sweden, her Scandinavian heritage is another influence on her designs and minimalist aesthetic.