Michael Hill is looking to turn their business around following a severely disappointing year. The brand has appointed a new chief operating officer for their Australia and New Zealand sectors as a way to breathe new life into their business. Andrea Slingsby will head the jewellery retailer, entering the company with a long line of successful endeavours behind her.
Slingsby has succeeded in a number of elite business roles throughout her career and has been working with the company since August of 2018. Her previous positions include an impressive 14 year career with Flight Centre where she held a series of executive posts, such as the president and CEO of North America. She has been compiling HR strategies and operational executions on a contractual basis with Michael Hill, likely as a way to introduce her into the renown company.
The company had an 85 percent fall in profits in 2018, on all accounts a disastrous result, so are looking for ways to re-engaging their consumers. Emma Hill, a chair of the board of Michael Hill spoke of the company’s intentions moving into the new year, and into new leadership. “To meet growing demands for personalisation, meaning and self-expression we are evolving into a design-led jewellery retailer, where our product is unique and beautifully designed with our customers in mind,” said Hill. Online and in-store experiences are to be enhanced, as well as new personalised communications strategies both internal and external.
Slinsgby could be the key to this once revered company getting back in their stride. Daniel Bracken, a chief executive at Michael Hill, released a statement on behalf of the group celebrating Slingsby's arrival. “Andrea brings outstanding Australian and international experience to Michael Hill,” said Bracken. “Her unique experience in people-focused fast-growing companies, business model improvements and operational excellence is a major benefit for Michael Hill as we implement our strategy to become a globally relevant leader in the premium jewellery category.”