Since the launch of Net-A-Porter’s incubator programme, The Vanguard, in August of 2018, Net-A-Porter has committed to nurturing young brands in the fashion industry. Recently, Net-A-Porter announced that the second wave of designers would be welcomed onto the website with the promise of marketing, buying and business mentorship; inclusion in the most valuable promotional spots; presence in the showrooms, press events and lookbooks; and social media and influencer campaigns.
Peter Do, Commission, Anne Manns and Ratio et Motus are the four lucky designers to be joining The Vanguard. Fellow Vanguard representative, Souliers Martinez said, “Being part of the Net-A-Porter.com selection validated us in the fashion market, and we were contacted soon after by other important retailers from all around the world. It also committed to buying a consistent and substantial volume of products from the first season, which is extremely important for young designers from a production point of view.”
Customer feedback for Net-A-Porter’s latest move has been met positively. The commitment shown indicates the importance of advertising for upcoming designers. Furthermore, it shows the desire for consumers to trial new brands and explore their options more freely. Elizabeth von der Goltz, Net-A-Porter’s global buying director, said, “Shoppers love that we support young emerging talent. The Vanguard provides a specific destination for them to discover and learn about them.”
