Creative director Heidi Klum has announced the launch of a lingerie solutions collection to complement her already successful eponymous brand, Heidi Klum Intimates.
Heidi Klum Intimates Solutions features an array of essential wardrobe and red-carpet-ready products from dressing tape and lingerie wash bags to strapless, backless stick on silicone bras. The brand sets a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging.
Klum’s credentials as a host and executive producer of Project Runway and Germany’s Next Top Model, in addition to an illustrious career as a supermodel and red carpet regular provides her with unrivalled experience to enter the Solutions category.
“I’m thrilled to launch my Heidi Klum Intimates Solutions line. I’ve spent my entire career modelling and walking the red carpet, so I know all the secret tricks and tips needed to help people feel confident and fabulous no matter what the cut, shape or length of the outfit,” said Klum.
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