NEW ONLINE STORE

E-commerce boutique The Mercer Store has arrived in New Zealand. The online store includes local designer brands like Anna White, Georgia Alice, Wynn Hamlyn and Australian line Mara & Mine. International designers like Anna Quan, Mara Hoffman, Mari Giudicelli and Frame ready-to-wear will also be available for the first time in New Zealand through the site.

The site’s edited designer list mirrors Lydia Riddiford’s minimalist taste. The owner’s buying ethos puts a focus on the longevity of the hand-selected pieces, based on colour palettes, classic cuts, versatility and quality.

“Our Resort 20 edit is a selection that won’t ever fall off the trend forecast,” said Riddiford. “Simply put, I’ve chosen the brands I love. I felt it important to support local industry who hold such a strong design vision and following here.”

Riddiford shared her enthusiasm about introducing New Zealand shoppers to new international designers known for their clean design aesthetic and premium quality. The Resort edit is a refined collection of clothing and footwear, which will expand in Pre-fall with the introduction of new cashmere and knitwear brands.