Designer Jerome Taylor launched Not For You (N.F.U.)in 2016 and has been featured in every NZFW since. Only a few short years ago his graduate show had five looks, and now Taylor has represented New Zealand at Vancouver Fashion Week and grown his team to include a stylist, photographer, a graphic designer, and even two mentors – everything a young brand needs to flourish in the spotlight.
The name Not For You was chosen as it represents the customer base. If you’d rather buy a plain white tee down the road for $20, then maybe Taylor’s collection is not for you. There are plenty of people who want it, though. NZFW has asked the brand back and they couldn’t be happier. “NZFW has helped us so much over the last two years,” Taylor explained, “and we are so excited to be working with them once again.” They hope the show will give them exposure not only within New Zealand, but also abroad.
This NZFW is Not For You’s third time showing, but its first solo show. It will showcase 32 looks made up of the collection’s 100 garments, all of which promise to bring unique and inspired streetwear to the runway.