Sleepwear specialists Peter Alexander are celebrating their 32nd year in the fashion industry and Mother’s Day in one swoop, as they launch their ‘Mum’s The Word’ collection.
The campaign celebrates mothers across the country, with a special dedication to founder Peter Alexander’s own mother, Julette Alexander. “My mum is young at heart, and still loves fashion,” shared Alexander. “So, for her, my Mother’s Day collection isn’t only for traditional sleepwear... This one is for the million different kinds of mums out there – stylish, sweet, snuggly – every single one of them is special.”
The collection combines some of the brand’s signature prints including a selection of florals and flannels. The range’s signature colours are mint, pale blue and soft pinks, pastels which have become synonymous with the brand.
The range is available for a limited time only via the brand’s online and bricks and mortar holdings.