PUMA X Selena Gomez presents CALI Sport

Born in the magical era of the ’80s, PUMA’s original California OG is reimagined in its latest collaboration with American actress and singer Selena Gomez.

Named as the CALI Sport, the footwear features a rubber platform with a light grey colourway and hints of soft nude. A mix of fabric can be seen in the white leather upper that features the newly designed vamp and the taupe suede classic PUMA Formstrip.

The brand’s partnership with Gomez is reported to be part of its global strategy in acquiring a more substantial retail presence to connect with younger consumers. An all-star line-up of influencers including Jay Z, Meek Mill, Rihanna and well-known stars in Asian markets were utilised by the brand to support the strategy and fuel its growth.