Sustainable fashion is back again, this time in the sportswear sector. Sports apparel brand PUMA is preparing to launch their latest contribution to the environmentally friendly trend through a collaboration with First Mile.
The brand will be launching a sustainable sportswear collection which includes a stylish range of footwear and apparel and is designed using recycled bottles transformed into polyester.
First Mile supports low-income communities in areas such as Haiti, Honduras and Taiwan by collecting plastic bottles and repurposing them for the fashion industry, and has partnered with PUMA for the endeavour. In 2018 the collective produced over 300 tones of recycled yarns through their collection methods and expressed their excitement in welcoming PUMA to their folds.
“We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing," shared the group’s Director of Partnerships, Kelsey Halling.
PUMA is equally as excited about the collaboration with their Global Director of Brand and Marketing, Adam Petrick, releasing a statement on behalf of the company. “Plastic pollution is one of the most pressing environmental problems the world faces today. That is why we are very excited to join First Mile and be a part of the solution while supporting low-income communities and transparency in supply chains.”
This new collection will drop in the first and second quarters of 2020 and is a part of the brand’s larger sustainability initiative: the 10FOR20 campaign.