REBECCA JONES

New Zealand Flowers Week 2019 took place in November where flower lovers from across the country got a chance to experience the beauty and nature of fresh flowers. Group Marketing Manager for Flowers Week, Rebecca Jones talked to Apparel Magazine about all things floral.

Jones explained that flowers are an easy way to add that extra bit of “glam or specialness” to an environment. Flowers Week had five of New Zealand’s top florists gather together on Tuesday and Wednesday to create bouquet and wall arrangements to display for the public. Flowers come in a range of shapes, sizes and colours, which means there is definitely a perfect flower for every space.

According to Jones, current trends in retail spaces are dried flower installations. “Mainly due to their low maintenance and ability to be spray painted any colour to match a store’s branding,” said Jones.

It is essential to buy flowers from local business as supporting small business is what helps them thrive, and it means you are investing in SME’s across New Zealand. Locally produced flowers guarantee the freshest, best quality bouquets as they are not travelled far in its season.

New Zealand is lucky enough to have a climate suitable for commercially growing roses all year-round. “You cannot go past a rose whether its blooming beautifully in a garden or a vase on your dining room table. Roses have a place in all arrangements.”

Jones told Apparel that her favourite flower is the New Zealand Hydrangea since its season has just started the public should expect to see dahlias coming to their local florists.

In season currently, there are peonies, gladiolas, poppies, sunflowers, hydrangeas and dahlias but all year-round there are lilies, roses, gerberas, and chrysanthemums.

Retailers are encouraged to participate in Flowers Week by showcasing a New Zealand grown arrangement within their retail space or handing out stems from local flower retailers to customers. “Everyone loves flowers. It’s an easy way to put a smile on your customers’ faces and an even easier way to create a memorable moment for them when they’re in your retail space.”