Alice Hoffman Ross grew up in London and later moved to the sunny Northern Beaches of Sydney Australia. She now calls Paddington, Sydney home. "Fashion has always been a part of my life, but I first recognised how passionate I was in high school after getting hands on experience in the industry".
Hoffman Ross creates the designs and then works with a talented sewer in Sydney where they work closely on creating the perfect bikini. Each piece is sustainably manufactured in Sydney using fine Italian Lycra. “It makes me proud of what we’re creating,” she said.
Hoffman Ross first began the label SAUCE as a labour of love. The SAUCE brand has now grown to a team of six. With Hoffman Ross as designer, she explained that everyone involved has a specific role to play that brings it all to life.
On next steps, Hoffman Ross explained they are excited to be launching next month. The idea is then to grow organically and keep integrity in design and marketing. The team is all about maintaining a boutique feel by creating an exclusive line of limited run separates and keeping the quality premium. Their collection uses original prints hand sketched by abstract artist Ondine Seabrook, while also integrating incredible textures. They want to create pieces that are a bit more edgy, retro-inspired and pieces that have an emphasis on sex appeal.