Seed Heritage has been taking the New Zealand fashion market by storm, with their floaty feminine designs, and cute kidswear. The brand is further cementing their place in the industry with a few new stores. The new stores will be in Sylvia Park in Auckland and Queensgate in Wellington. The Queensgate store will be Wellington's first Seed Heritage concept store, while the Sylvia Park location is rumoured to be a high-visibility area which will boost the brand's profile. Both stores will house the womens, teens, childrens, and baby ranges.