New Zealand brand Stolen Girlfriends Club has opened the doors of its first flagship store in Nuffield Street, Newmarket. Working with the renowned Fearon Hay architects, the brand has created a timeless store concept that stays true to its rock and roll aesthetic. The materials and colour palette chosen work to complement the garments and act as a striking backdrop to the brand’s seasonal prints.
With jewellery being a key offering for SGC, the new store features a jewellery cabinet that runs down the middle of the store, lit with neon. Steel plinths house the brand’s eyewear offering and there is a complete shelved section for Stolen’s new denim collection.
“Opening our first flagship store in Newmarket is a seriously positive step for our brand and the business,” said Marc Moore.
