SOPHISTICATED SIMPLICITY

Paying homage to its creative roots, I Love Ugly has launched Artisan – its latest September Collection. Available online and in-store, the collection was beautifully photographed at Studio One, Ponsonby – a communal creative space. I Love Ugly’s new range showcases unique references to the primal bursts of colour featured in the painting room and the monochromatic earthy tones of the studio ceramics.

First founded as an Art and Design Collection, I Love Ugly is proud to introduce its new range with cross-seasonal styles. Built based on a palette of pastel pinks and soft natural hues through the lens of ‘Sophisticated Simplicity’, these latest pieces present a fusion of contemporary streetwear aesthetics and classic menswear.