Model mistreatment may now have met its match thanks to social media platforms which enable models to speak out against their abusers.  This was demonstrated with aplomb by Danish model Ulrikke Høyer, who posted on Instagram and Facebook about her poor treatment at the Louis Vuitton 2018 Cruise show in Tokyo.  According to Høyer, she had previously been booked for the show and attended fittings in Paris.  Upon her arrival in Tokyo, she was fitted again, and her agent told her that her face and stomach were too bloated and that they requested she consumer 'only water for the next 24 hours'.  At the breakfast on the day of the show, she was observed eating breakfast and then informed she had been cancelled from the show, and told her back measurements were now the issue.

Høyer is only 20 years old, but has an extensive resume of runway experience, walking in a huge amount of shows as well as being a campaign model for Chloé and previously having walked for Louis Vuitton.  Speaking up, she has commented, was not motivated from anger of being cancelled, or a statement against Louis Vuitton creative director Nicolas Ghesquière - who she said 'is super nice and treats everybody with respect and even remembers all the girls names'.  Instead, Høyer is trying to bring attention to the systematic problems within the modelling industry, and pointed out that a small incident like this could be incredibly harmful to a model not as seasoned or confident as herself.  She took the opportunity to criticise the institutional factors which cause widespread eating disorders amongst models, pointing out her observations of the large amount of models who are so unhealthy they no longer menstruate and experience their skin changing colour.

The casting agent involved, Ashely Brokaw, has responded by denying that she told Høyer to not eat, and claims she meant that girls should drink water over coffee or carbonated drinks if they want to beat jetlag.  She does claim that Høyer was cancelled from the show because the garments were now too small for her, while Høyer has asserted that her measurements were actually smaller in Tokyo than they were in her Paris fitting, and that none of the other girls were told only to drink water.  Høyer pointed out that models who do not fit the dress perfectly are seen as the problem, rather than the dress which could possibly be altered.