Taking over for Patrick Schmidt, Global Fashion Group has named Erica Berchtold as the new chief executive officer of THE ICONIC. Starting from February 2019, Berchtold brings with her almost 20 years of retail experience. Her most recent role was managing director of the Sports Division for Super Retail Group for seven years, as well as being a member of the Super Retail Group Executive Team. Prior to this, Berchtold held several senior management positions including being GM of two women's apparel businesses.

"I am absolutely honoured to be joining THE ICONIC, the most dynamic, fastest growing fashion retailer across Australia and New Zealand," said Berchtold. "With a laser-focus on customer experience, the team has done an amazing job evolving the brand and it will be fantastic working with them to take the business to even greater heights. I’m humbled to be given this opportunity, accept it with two-hands and can’t wait to get started."

Global Fashion Group’s Chairman, Cynthia Gordon, added that Berchtold's deep understanding of retail is anchored by her strong leadership track record which will be the cornerstone for THE ICONIC's success. "Her experience managing a large organisation, along with her operational acumen, will help drive THE ICONIC’s continued growth as it creates the fashion shopping experience of the future for its customers," Gordon said.

Patrick Schmidt will remain CEO of THE ICONIC until February 2019.