Australian retailer THE ICONIC is preparing for a new age of their operations as they welcome a new CEO. Erica Berchtold will be joining the sports and apparel retailer, bring her extensive 20-year experience to the corporation.
Berchtold is replacing Patrick Schmidt, who is now assuming the role of chairman for the company. THE ICONIC has expressed their interest in pursuing growth under this new CEO as they continue to make their mark on online retail in Australia. It is believed that Berchtold’s deep understanding of business scaling and long-term growth will build positively upon the extraordinary success the company has had under their former CEO.
Recent highlights for the business include the introduction of their mobile-based online sector which has had over two million downloads since its release, reaching double digits in market share and the inclusion of new high-profile brands to their portfolio such as Swarovski and Ellery.
