THE ICONIC: Year in Fashion

One of New Zealand and Australia’s most significant online fashion and sports retailers THE ICONIC has released its annual Year in Fashion report. The report detailed the most popular shopping trends of their consumers in 2018.


This year, the online retailers Top 10 best selling items were dominated by footwear, with products from Adidas occupying four of the ten spaces. The final roundup was as follows:

VANS Old Skool, Black/White
SPURR Callie Gusset Ankle Boots- Black
ADIDAS ORIGINALS Adicolor 3-Stripes Tights - Black
ADIDAS ORIGINALS - Adilette - Unisex - Black & White
CONVERSE Chuck Taylor All Star Ox - Optical White
TOPSHOP - MOTO Jamie Jeans - Black
CONVERSE Chuck Taylor All Star Dainty Ox - Women’s Optical White
ADIDAS Performance Essential Linear Tights
CALVIN KLEIN Modern Cotton Thong - Black
ADIDAS ORIGINALS Superstar - Unisex - White & Core Black


Other significant insights from the retailers report included:

73 percent of online shoppers purchasing from the retailer’s designer ranger were 35 and under, and 24 percent of those were from consumers under the age of 24.

The top five most popular accessories for men in 2018 were all watches from The Horse.

Tommy Hilfiger's May Crew-Neck Tee occupied the top four spots for best selling menswear items.

Six out of ten items in the top items purchased list for women were from the brand Camilla & Marc.


Overall, consumers were reported to spend the equivalent of 10,400 days shopping with THE ICONIC in 2018 alone, giving the report an extensive insight into the trends of Australian and New Zealand shoppers.