Since 2001, Timberland has planted more than ten million trees worldwide.
Launching their new campaign Nature Needs Heroes, the global fashion giant Timberland has committed to planting 50 million trees within the next five years. The bold move is part of Timberland's longstanding commitment to make products responsibly, strengthen communities and protect and enhance the outdoors.
A new research (by a Swiss University) reported that a worldwide planting programme could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities. Over the next five years, Timberland will support multiple re-forestation initiatives around the world to reach their 50 million tree goal. These organisations include; the Smallholder Farmers Alliance, GreenNetwork, TREE AID, the UN Convention to Combat Desertification, Connect4Climate, World Bank Group, Justdiggit, Las Lagunas Ecological Park, Trees for the Future, American Forests, and Treedom.
"At Timberland, we’re conscious of the impact our modern way of life has on the planet. And we believe as a global lifestyle brand, and as individuals, we have a responsibility to make it better," said Jim Pisani, global brand president, Timberland. "Trees and green spaces help improve the quality of our planet as well as individual wellbeing. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future. We encourage people everywhere to join the movement by taking their own actions - small or large - to be heroes for nature."